TradeMutt

A social impact workwear brand — built by tradies for tradies.

About the client

TradeMutt makes funky eye-catching workwear designed to start conversations about mental health among the blue-collar community. In order to scale the brand, they needed a more professional looking website to deliver first-rate customer experiences and functional capabilities to improve business performance.

The intended outcomes was to:

Better conversion rates
Faster page loading speed
Improved ability for merchant to customize the store-front

Project Highlights

Industry

Retail

Service

Web development

Technology

Shopify PLUS

Location

Australia

Quick Results

01.

61%

Increased Conversion

02.

41%

Average Order Value

03.

170%

Increased Revenue

Solution

1. Shopify 2.0 Theme Design

Digilynx designed and built a new theme on the Online Store 2.0 framework to deliver:

Best-practice UX/UI design to optimise the site for conversions and AOV.
Utilised the new theme framework to unlock the latest Shopify capabilities
Improved native collection filtering
Faster page loads on mobile and desktop
Better flexibility for TradeMutt to maintain the site content and front end appearance through sections

2. Increase AOV with a Custom Bundle Builder App

A mobile-first, consumer-focussed Bundle Builder was built to help support campaign promotions (such as a 'Father's Day Bundle') and improve AOV. We designed a custom flow to help lead customers intuitively through to the checkout. Using ROR Scripts and Shopify Plus we made it easy and flexible for the client to manage future campaigns -such as % off of a variety of collections, flat-fee price for bundled products, and free gift promotions.

3. Grow B2B Sales With Custom Bulk Buy App

This bulk-buy module is aimed at helping B2B customers kit out their workforce in TradeMutt gear. With a desktop-first approach and focus on usability, businesses can quickly and easily place orders for large quantities of stock in different sizes. Shopify scripts automatically apply a tiered discount to selected items in the TradeMutt catalogue. The functionality reduces the manual handling of trade orders and increases AOV through an improved customer experience.