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Modern commerce / Connected operations

Commerce that stays in sync.

High-performance storefronts connected to inventory, ERP, POS, payments, accounting, fulfilment and marketplaces—engineered as one dependable operation.

Shopify PlusHeadlessAPI-firstAI commerceIntegrations
Commerce control planeSystems connected
Customer experienceStorefrontShopify Plus · Headless · Mobile
Events · APIs · Webhooks
OrchestrationIntegration layerMapping · Rules · Validation · Recovery
ERPNetSuite
POSRepairDesk
FinanceQuickBooks
FulfilmentShipStation
PaymentsStax / Stripe
MarketplaceTikTok Shop
Modern storefrontsShopify Plus, Hydrogen, React and Next.js
Composable architectureFlexible services connected through APIs
Operational integrationsERP, POS, finance, fulfilment and marketplaces
Commerce automationAI-assisted discovery, support and operations

The real commerce challenge

The storefront is only the visible layer.

Growth becomes difficult when orders, inventory, finance and fulfilment operate in separate systems with different data and different rules.

01

Inventory drift

The storefront promises stock that operational systems cannot fulfil.

02

Manual handoffs

Teams re-enter orders, payments and customer information between platforms.

03

Invisible failures

Broken synchronizations remain unnoticed until a customer or finance team reports them.

04

Legacy constraints

Business-critical customizations make upgrades and replatforming difficult to plan safely.

The connected model

One commerce journey. Multiple systems. Clear ownership.

DigiLynx designs the contracts, events and recovery paths that let each platform do its job without turning the operation into a collection of fragile point-to-point connections.

01Experience

Web, mobile, headless storefront and customer account.

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02Commerce core

Catalog, cart, checkout, customers, pricing and promotions.

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03Integration layer

APIs, webhooks, mapping, validation, queues and retries.

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04Operations

ERP, inventory, POS, finance, fulfilment and marketplaces.

Data contracts

Map every business object clearly

Products, variants, customers, orders, payments and shipments retain consistent meaning across systems.

Reliable events

Handle success, delay and failure

Idempotency, retries and queues prevent duplicate processing and make transient failures recoverable.

Operational visibility

Make exceptions actionable

Logging, alerts and reconciliation give teams enough context to resolve issues without disrupting the whole operation.

Modern commerce direction

Lead with the right platform—not the longest technology list.

We select the commerce core around business complexity, internal capability, integration needs and the amount of custom product logic required.

Primary focus

Shopify Plus

For brands that need a strong managed commerce core, rapid delivery and a large ecosystem—extended with custom applications and operational integrations.

Shopify PlusCheckout extensibilityCustom apps
Headless Shopify

Hydrogen + React

For experience-led brands that want Shopify commerce with a flexible, performance-focused custom storefront.

HydrogenReact RouterStorefront API
Composable storefronts

Next.js commerce

For custom journeys that combine commerce, content and external business services behind one interface.

Next.jsReactGraphQL / REST
Enterprise API-first

commercetools

An architecture option for complex enterprise programs that require granular services, channels and integrations.

ComposableMulti-channelAPI-first
Modern SaaS commerce

BigCommerce Catalyst

A modern storefront direction for businesses that want a SaaS commerce core with flexible front-end delivery.

CatalystGraphQLHeadless
Custom commerce

Medusa

A modular Node.js option for products that need custom workflows, domain logic and control over their commerce backend.

Node.jsWorkflowsPostgreSQL

Platform selection follows the business case: Shopify Plus and connected-system experience are backed by delivered projects. For new composable builds, DigiLynx confirms the platform and implementation path during technical discovery.

Delivered work

Commerce engineering grounded in real operations.

These engagements cover storefront development, custom business logic and the integrations that keep commerce moving after checkout.

POS synchronization

RepairDesk

API-led synchronization between commerce and point-of-sale operations.

POSAPIsData sync
Supplier connectivity

BeautyFort

Supplier API synchronization supporting product and operational data exchange.

SuppliersCatalogAutomation
Product fulfilment

Printbox

Custom print-service integration connecting product configuration with order delivery.

Print APIOrdersFulfilment
Finance and payments

QuickBooks + Stax

Connected accounting and payment workflows designed around the operating process.

AccountingPaymentsReconciliation
Channels and delivery

ShipStation + TikTok Shop

Fulfilment tagging and marketplace connections that extend commerce beyond the primary storefront.

ShippingMarketplaceOperations

AI-enabled commerce

Apply AI where it improves a real workflow.

The value is not adding a generic chatbot. It is connecting intelligence to product data, customer context and operating systems with clear controls.

01

Product discovery

Natural-language and intent-aware search across complex catalogs.

02

Catalog enrichment

Structured descriptions, attributes, classification and merchandising support.

03

Customer and order support

Agents that retrieve order context, answer questions and route exceptions.

04

Operational automation

AI-assisted review, exception triage and workflows connected to commerce tools.

Enterprise modernization

From Magento to a purpose-built Laravel commerce platform.

For WolfMach, the right answer was not another Magento upgrade. DigiLynx reconstructed the B2B commerce platform in Laravel around customer portal stores, machine-based ordering, approval workflows and NetSuite-driven pricing and inventory.

  • Replace inherited platform constraints with a custom domain model
  • Preserve customer-specific pricing and operational rules
  • Connect NetSuite customers, inventory, addresses and orders
  • Rebuild the Tool Management System and Easy Order workflow
  • Deliver the migration in six controlled milestones

What connected commerce improves

A better storefront—and a stronger operation behind it.

Consistent inventory

Fewer gaps between what customers see and what the business can fulfil.

Cleaner order flow

Less re-entry and fewer manual handoffs between teams and systems.

Faster fulfilment

Orders move into shipping and marketplace workflows with the right data.

Operational visibility

Failed events and exceptions become visible, traceable and recoverable.

Need to modernize a storefront or connect your commerce operation?