Little Greene- magneto - Little Greene Paint Company

Combining Magento and Marketing to match offline success in the digital sphere

About the client

The Little Greene Paint Company is an independent manufacturer and supplier of luxury paints and wallpapers; they sell directly to the public, online and instore, as well as via selected retailers.

Based in the UK, Little Greene remain committed to the socially and environmentally responsible production of premium decorative paints and wallpapers. Their colors and designs are inspired by and created in collaboration with English Heritage and the National Trust

Project Highlights

Industry

Retail

Service

Web development

Technology

Magento

Location

UK

Quick Results

01.

93%

Increase in revenue

02.

36%

Increase in organic page views

03.

21%

Increase in organic traffic

04.

58%

Increase in online transactions

Business Challenges

Having noticed a 20% increase in offline sales, through stockists such as John Lewis or a range of independent decorating suppliers and galleries, The Little Greene Paint Company wanted their online sales to match or, ideally, to improve upon this uplift.

Therefore, the overall objectives of the campaign were to:

Improve the global operations of Little Greene’s e-commerce website.
Increase brand visibility and revenue from online sources.
Improve the user experience and customer journey.
Align Little Greene’s online presence with the level of quality that offline customers had come to expect.

To reflect their premium brand values, the client wanted to optimize their unusually long customer journey. It is important that customers feel appreciated and nurtured throughout each stage of their journey: from inspiration and consultation, through sampling and eventually to purchase.

Magento Build

The initial project was to design and build an e-commerce site to service the global operations of Little Greene, using the latest established version of Magento Community Edition: 2.3 (at the time…) This involved a data migration from their former digital estate, which combined a number of standalone websites. Using the Magento API, we ensured that all products, customers and order history would transfer efficiently, streamlining business operations by reducing the amount of administration required to service multiple platforms.

We also integrated with The Little Greene Paint Company’s in-house ERP system, to allow easy synchronisation of orders, price lists, samples and shipments from the website.

Adding multi-language capabilities and introducing a fresh, consistent look and feel, the newly integrated website ensures that The Little Greene Paint Company is well positioned to capitalise on the ever-increasing quantity of e-commerce sales.

Unique Design

Our in-house creative team effectively translated The Little Greene Paint Company’s branding into a striking, instantly recognisable final design. This branding is now continued through all aspects of Little Greene’s digital presence.

To maximise the aesthetics, the site was built with a fully responsive design with an informed content hierarchy, to provide an optimised browsing experience for all devices.

Quality Assurance

All of our projects undergo rigorous testing, throughout the software development process. In order to deliver the utmost quality for clients and their respective users, our in-house QA team ensure that all end products perform accurately and reliably under normal and abnormal conditions. Testing is followed by continual monitoring of software performance, to prevent reoccurrence of any issues and to ensure efficient ongoing operation.

As such, we were able to confidently deliver a well-designed, scalable and technically stable result.

Results

Little Greene were supplied with an e-commerce site capable of engaging users and translating the true value of their luxury products on screen. Colours and shades may look different on screen as opposed to in situ or in a showroom, so the relationship and trust built between retailer and consumer was a great achievement.

Digilynx has worked closely with the in-house marketing team at Little Greene throughout, in order to ensure the continuation of the brand and company ethos in all outputs. This collaborative approach has solidified a successful and trusting professional relationship. As such, Digilynx has been entrusted to take on the marketing and development for other Little Greene brands.

magento-Little Greene